Paying Homage to Detail
What sets Werning’s work apart is her meticulous commitment to replicating the original image. Consider her project with a neighbour and her two sisters. To ensure authenticity, Werning contacted their grandmother, who had crafted the original costumes, gathering information about the materials and then recreating the outfits from scratch. The result? A beautiful recreation of a moment frozen in time.
Capturing Relationships through Timeless Expressions
Clothes and hairstyles are one thing. But the magic in Werning’s work also lies in the expressions of her subjects. She has a knack for eliciting the same emotions captured in the original photo, brilliantly highlighting the relationships between parents and children, siblings, and even spouses. This nuance in her work has made her recreations not just accurate but also emotionally compelling.
Beyond a Simple Project: A Journey Across Borders
But Werning’s project is more than just a fun idea. She deeply connects with each photo she chooses to recreate, embracing the imperfections and enjoying the process. What started as a personal endeavour has since expanded, taking her to Los Angeles, New York, London, Paris, Amsterdam and various other parts of Europe.
Gaining Notoriety: The Impact of Nostalgic Photography
Werning’s unique approach to photography quickly gained viral fame despite not necessarily translating into monetary success. Her work has been featured in a New York magazine essay on high school and, more notably, in the visuals for Feist’s music video for ‘Bittersweet Memories.’
Expanding Horizons: The Next Phase of the Project
Unstoppable in her creative pursuit, Werning is planning to take her project to new territories. The next phase of her endeavour involves photographing subjects in Korea, Taiwan, and Japan. She is also seeking individuals with childhood photographs from Jamaica to participate in this unique project. Explore the unique journey of reliving childhood through photographs, and experience the magic and nostalgia of Irina Werning’s work that bridges the gap between the past and the present.